Save Childhood Support Imagination with Pump It Up

Disclosure: I received complimentary passes to Pump It Up in exchange for doing this post. All opinions are my own.

Pump It Up, a national children’s entertainment company, has launched a new “Save Childhood Support Imagination” Campaign.

According to the American Academy of Pediatrics, imaginative play is essential in child development, as it is a critical element contributing to their cognitive, physical, social, and emotional well-being. Research shows that imaginative play is important in developing children’s social skills, self-control and emotional strength.

“Over the years, we’ve celebrated more than 2 million birthday parties and have had the opportunity to witness first hand, the joy and excitement kids experience during active and imaginative playtime,” said Pump It Up CEO Lee Knowlton. “We all remember our childhood days of simple imaginative play, like building forts, playing hide and seek in the backyard or simply making up our own games. This kind of imaginative play is giving way to more passive activities, which could create a serious imagination deficit. Our campaign is designed to prevent that from happening.”

Pump It Up is asking parents to visit the Support Imagination site and sign the Imagination Declaration agreeing to support and engage in imaginative play with your children for an hour a day. The site also allows you to test your own imagination with their Imagination Evaluation, get a glimpse of what your children really see, and read more about the importance of imagination on their blog.

Pump It Up also offered 4 passes to a winner to help provide a great places for some imaginative play! There are Pump It Up locations in Crystal Lake, Gurnee, Schaumburg, Glenview, and Elmhurst.

Disclosure: I received complimentary passes to Pump It Up in exchange for doing this post. All opinions are my own.
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